Suroor isn’t just a brand — it’s a feeling.
What we make
At Suroor, we design more than clothes — we create a feeling.
Our black oversized tees are canvases for raw emotion, vintage nostalgia, and cultural pride.
We blend Urdu typography, retro music posters, and bold DTF prints to build a visual identity that feels deeply desi and universally expressive.
Why we do it
Suroor started from a feeling — the kind you get when you're driving through the city at night, sad songs playing, thoughts spiraling.
We're three friends who felt all that and wanted to put it into something real.
A bittersweet mix of heartbreak, rebellion, nostalgia — the sad boy energy every desi
So we built a brand where fashion is the language, and Pakistan’s soul is the
Our vibe
Our vibe lives between a film poster and a breakup playlist.
Think chai cups, midnight drives, heartbreak bangers, cassettes, and dusty poetry books.
We're not chasing trends — we're building a world where emotions take center
Every shirt, every print, every detail — it’s all part of our story.